When your company decides that it needs to invest in any form of video creation, be at a marketing effort, something that you doing internally, any type of commercial or advertisement, you need the services of a professional video production company.
As a business person, you probably have a very keen sense of what is good and what is bad and when it comes to video production, however, creating the product can be very difficult if you have very little experience behind a camera. Hiring a video production company is like hiring a new employee. After doing extensive research, at the end of the day you may need to just trust your gut.
What do we mean by trusting your gut and eyeball test? What we mean is that you probably know how to make good decisions in life and in business, you also probably know what looks good and what doesn’t. Just because you’re not expert in video production doesn’t mean that those skills that you have go out the window. What it does mean is that you can tell a good video production company by the work that they have done.
Here’s an example of a type of demo reel you may find on your search:
Ultimately, this means that you need to request samples of their work, or you can video their online company demo reel. This will give you a good idea of the type of work they have produced in the past. Alternatively, if you have a specific type of video that you need, you can always contact the production company and request to see if they have something similar in their portfolio. When I worked with an Ad agency in San Francisco, we reached out to a number of companies you only specialized in creating content for youtube and other online platforms, MarketMe San Francisco Online was one of those companies who we were impressed with. We looked at their videos online and also MarketMe’s Facebook to see their following and reviews from other similar clients. This initial research let us know if we were on the right path.
You might have to look at quite a few video marketing and production companies until you find a right one. New York, LA, San Francisco are loaded with different production companies so in many cases it can take some time to find the right fit. In any case, it does make sense to take a look at quite a few of them so that you can see the best ideas that are out in the world, so that you see many samples of videos and so that you can use that to shape what you’re looking for.
As a video production company, we definitely love showing potential customers what all we’ve done in the past, what we can do for them, the quality of the videos that we make, the type of equipment that we use, how we create a script for their videos and the people that we work to do that, and how we work really hard to shape a perfect narrative for them that truly represents their company well.